
Maximize Giving Tuesday 2025 with 6 Proven Fundraising Tips
Giving Tuesday continues to be one of the most influential global generosity movements, and the momentum leading into Giving Tuesday 2025 shows no signs of slowing down. In recent years, the giving day has demonstrated remarkable growth: U.S. donors contributed $3.1 billion in 2023 (a 0.6% increase from 2022), followed by a record-breaking $3.6 billion in 2024, marking 16% year-over-year growth. Participation also rebounded, climbing to 36.1 million people, up 7% from the previous year. Since its launch in 2012—when it raised just $12 million—Giving Tuesday has grown rapidly, surpassing $1 billion within seven years, sustaining strong pre-pandemic annual increases of 44%, and continuing with double-digit gains in 2021 and 2022.

Maximize Giving Tuesday 2025 with 6 Proven Fundraising Tips
Giving Tuesday continues to be one of the most influential global generosity movements, and the momentum leading into Giving Tuesday 2025 shows no signs of slowing down. In recent years, the giving day has demonstrated remarkable growth: U.S. donors contributed $3.1 billion in 2023 (a 0.6% increase from 2022), followed by a record-breaking $3.6 billion in 2024, marking 16% year-over-year growth. Participation also rebounded, climbing to 36.1 million people, up 7% from the previous year. Since its launch in 2012—when it raised just $12 million—Giving Tuesday has grown rapidly, surpassing $1 billion within seven years, sustaining strong pre-pandemic annual increases of 44%, and continuing with double-digit gains in 2021 and 2022.

Mike Marian
November 21, 2025






