An Initiative by The Justice Project
What if changing the world only cost $1?
WHO Give a Buck! is a global social media challenge launched by The Justice Project to turn small acts of giving into massive waves of change. The idea is simple — and powerful: if everyone gives just one buck, together we can transform lives.
Imagine this: 1,000 friends each giving $1. That’s enough to provide medical care for a child in need or to help feed entire families facing hunger. Now imagine if 50,000 followers from a single influencer joined in — the ripple effect would be world-changing. 
This campaign challenges influencers, fans, and everyday people to show they care by donating $1, sharing their “I Give a Buck” moment online, and tagging others to join the movement. From the BeyHive to the Swifties, every community can unite under one simple idea — collective compassion.
Because when we all give a buck, it’s not about the amount — it’s about the movement.
Give a buck. Make a change. Be the change.
Social Media Call to Action:
Post your $1 donation moment.
Tag #WhoGiveABuck and challenge 3 friends.
Help us make generosity go viral.
