Giving Tuesday continues to be one of the most influential global generosity movements, and the momentum leading into Giving Tuesday 2025 shows no signs of slowing down. In recent years, the giving day has demonstrated remarkable growth: U.S. donors contributed $3.1 billion in 2023 (a 0.6% increase from 2022), followed by a record-breaking $3.6 billion in 2024, marking 16% year-over-year growth. Participation also rebounded, climbing to 36.1 million people, up 7% from the previous year. Since its launch in 2012—when it raised just $12 million—Giving Tuesday has grown rapidly, surpassing $1 billion within seven years, sustaining strong pre-pandemic annual increases of 44%, and continuing with double-digit gains in 2021 and 2022.

Looking ahead, analysts expect Giving Tuesday 2025 to grow another 8%–11%, despite a complex economic backdrop involving inflation, interest rates, political uncertainty, and resumed student loan payments. Insights from the early 2025 GivingPulse survey show that while civic intent remains strong nationwide, giving behaviors vary by political outlook—right-leaning donors increased giving by up to 60%, while left- and centrist groups are giving more cautiously. These trends highlight the importance of understanding donor sentiment and preparing early as nonprofits head into the 2025 giving season.

What Is Giving Tuesday?

A Quick Overview of the Global Giving Movement

Giving Tuesday is a global generosity movement launched in 2012 to encourage people to give, volunteer, and support causes they care about. What began as a simple idea—designating one day to inspire giving—has grown into a worldwide initiative embraced by nonprofit organizations, individuals, communities, and brands. The purpose of the movement is to promote charitable giving, strengthen community action, and remind people that generosity can take many forms, from donating money to offering time, skills, or advocacy.

When Is Giving Tuesday 2025?

Giving Tuesday takes place every year on the Tuesday following U.S. Thanksgiving. In 2025, the global giving day falls on Tuesday, December 2, 2025. The event runs for 24 hours and unites millions of people around the world in support of the causes and communities they care about.

Giving Tuesday Strategies for Nonprofits

1. Start Early With Donor Engagement

Building strong momentum before Giving Tuesday is essential for campaign success. Start preparing weeks in advance to gradually warm up your audience and strengthen donor relationships.

Ways to engage donors early:

• Send a series of email warm-up sequences that highlight your mission, past impact, and upcoming goals.

• Share storytelling content on social media that introduces beneficiaries, programs, or behind-the-scenes updates.

• Launch early-bird donation appeals with clear messaging about why support is needed now.

• Use countdown reminders that build excitement as Giving Tuesday approaches.

• Reconnect with lapsed donors through personalized messages or gratitude-focused outreach.

2. Focus on Transparency and Trust

Trust remains one of the strongest predictors of donor behavior, especially during economic uncertainty. Clear and honest communication helps donors feel confident in contributing.

How to build trust:

• Share impact metrics that demonstrate how donations directly support your programs.

• Publish real beneficiary stories or testimonials to show the human side of your work.

• Provide simple explanations of how funds are allocated to maintain financial transparency.

• Offer updates after Giving Tuesday to close the loop and strengthen long-term relationships.

• Display accountability through annual reports, public dashboards, or program highlights.

3. Prioritize Recurring Gifts

Recurring donations create a stable revenue stream that supports long-term planning. Many donors are willing to give monthly when the process is clear and accessible.

Tips for promoting recurring gifts:

• Introduce a branded monthly giving program with a clear purpose.

• Offer small, budget-friendly donation tiers to encourage wider participation.

• Highlight how recurring gifts create sustainable impact throughout the year.

• Use matching incentives to motivate donors to switch from one-time giving to monthly.

• Include a “make this monthly” toggle in every giving form and donation appeal.

4. Leverage Community and Peer-to-Peer Support

Community-driven fundraising helps expand your reach beyond your existing donor base. Peer-to-peer campaigns empower supporters to share your mission with their own networks.

How to activate your community:

• Encourage supporters to launch personal fundraising pages for Giving Tuesday.

• Provide toolkits, templates, and talking points to make fundraising easier for them.

• Build an ambassador or advocate program to identify your most engaged supporters.

• Highlight top fundraisers on social media to inspire participation and friendly competition.

• Host virtual or in-person kickoff events to motivate your community before the big day.

5. Prepare Multi-Channel Campaigns

A strong GivingTuesday strategy uses multiple communication channels to reach donors where they already are. Consistency and repetition across platforms drive conversions.

Key channels to include:

• Email campaigns that deliver announcements, reminders, and impact stories.

• Social media posts, reels, and livestreams to reach broad audiences.

• SMS text messages for time-sensitive reminders or last-minute appeals.

• Local partnerships with businesses, schools, or community groups.

• Matching gift announcements to motivate donors and multiply impact.

6. Utilize an Online Fundraising Platform

Online fundraising platforms help nonprofits streamline donations, expand visibility, and increase supporter engagement. A well-chosen platform can make Giving Tuesday easier and more effective.

Benefits of using an online fundraising platform:

• Easy-to-share fundraising pages optimized for mobile and social media.

• Peer-to-peer fundraising tools that allow supporters to raise money on your behalf.

• Real-time donation tracking to monitor campaign performance throughout the day.

• Secure, fast checkout experiences that reduce friction and increase conversion rates.

• Built-in storytelling modules, video options, and impact displays to boost donor trust.

• Automated features like recurring donation setups, thank-you messages, and donor segmentation.

For nonprofits looking for a simple, modern, and social-media-ready solution, platforms like *spotfund offer an easy way to run Giving Tuesday campaigns with strong engagement and minimal setup.

How *spotfund Can Help Your Giving Tuesday 2025 Campaign

*spotfund provides nonprofits with a fast, modern, and social-media-optimized way to run high-impact GivingTuesday campaigns. With powerful tools, mobile-friendly donation flows, and a top-rated user experience, *spotfund makes it easier for organizations to raise money, engage supporters, and scale their reach.

Top-Rated Trust and Zero Platform Fees

*spotfund is #1 rated on Trustpilot, giving nonprofits confidence that they’re working with a trusted, reliable, and donor-friendly platform. Additional advantages include:

• 0% platform fees — nonprofits keep more of every donation (only standard payment processing of 2.9% + 30¢).

• Next-day payouts, ensuring your organization receives funds quickly and safely—important for fast-moving Giving Tuesday campaigns.

Tools Designed for High-Engagement Giving Tuesday Campaigns

Team Fundraisers

Invite staff, volunteers, friends, and community members to co-manage your campaign. Perfect for mobilizing your network and boosting your reach.

Group Fundraisers

Create a centralized page that aggregates multiple fundraisers under one campaign with a custom URL — ideal for chapters, schools, or multi-program nonprofits.

Peer-to-Peer Fundraising

Supporters can create personal fundraising pages to raise money on your behalf, expanding your Giving Tuesday visibility.

AI Fundraising Story Writer

*spotfund’s ChatGPT-powered tool helps nonprofits quickly craft compelling campaign stories, updates, and donor messages—saving time during busy giving seasons.

Optimized for Easy Sharing and Maximum Reach

Easy Sharing Tools

Share campaigns instantly across 10+ social media platforms to build momentum before and during Giving Tuesday.

QR Codes for Giving Tuesday Donation

Perfect for events, flyers, and in-person outreach—donors simply scan and give in seconds.

Text to Donate

Send sleek SMS donation prompts to increase conversions and reach mobile-first supporters.

Embed Fundraiser Widgets

Place your live fundraiser directly on your website to keep donors engaged without ever leaving your site.

Mobile-Friendly Pages

All fundraising pages are fully responsive and work seamlessly across devices and browsers, ensuring donors have a fast, frustration-free experience.

Strengthen Donor Relationships With Built-In Engagement Tools

Updates & Thank Yous

Send automatic donor updates and personalized thank-you messages to show appreciation and maintain long-term relationships.

Add a Beneficiary

Invite a beneficiary to securely connect their bank account to your fundraiser—ideal for direct-impact campaigns or community-based support.

Enable Recurring Donations for Sustainable Impact

Recurring donations are essential for long-term financial stability, and *spotfund makes them easy to implement.

• Recurring donations are automatically enabled for all nonprofit campaigns.

• Peer-to-peer fundraisers can also accept recurring gifts by contacting *spotfund support at support@spotfund.com.

• Display recurring giving options directly on donation pages to encourage sustainable year-round support.

Matching Gift–Ready System

*spotfund supports campaigns that incorporate matching gifts—one of the strongest motivators for Giving Tuesday donors.
You can:

• Announce a match directly on your campaign page.

• Highlight matching gift deadlines to drive urgency.

• Pair matching gifts with team fundraisers to double impact and participation.

Create a Giving Tuesday fundraising campaign on *spotfund now!

 

How Individuals Can Participate in Giving Tuesday 2025

Ways to Give

Giving Tuesday isn’t just for nonprofits—individuals play a major role in making the global movement successful. Whether you have money, time, skills, or simply a voice to share, there are many meaningful ways to participate.

Here are some simple ways individuals can give back:

• Donate money to a cause you care about, no matter the amount.

• Give goods or supplies, such as food, clothing, hygiene products, or school items.

• Volunteer your time at a local nonprofit, community center, school, or shelter.

• Advocate for causes by raising awareness, educating others, or participating in community actions.

• Share fundraisers on social media to help nonprofits reach more people and increase visibility.

Even small actions can spark generosity and inspire others to join in.

Tips for Making a Bigger Impact

If you want your Giving Tuesday contributions to go even further, a few simple strategies can help you amplify your impact.

Ways to maximize your impact:

• Give early in the day to help organizations build momentum and reach important milestones faster.

• Support small and local nonprofits, which often operate with limited budgets and see outsized benefits from your gift.

• Sign up for recurring monthly giving to provide steady, year-round support beyond Giving Tuesday.

• Invite friends and family to participate, whether by donating, volunteering, or sharing campaigns—collective action multiplies your impact.

Every individual contribution, no matter the size, helps strengthen the broader culture of radical generosity.

Conclusion

Giving Tuesday 2025 is a powerful opportunity for nonprofits and communities to inspire generosity and make a meaningful impact. Success comes from careful planning: engaging donors early, sharing compelling stories, being transparent about impact, and offering options for recurring giving. Coordinated multi-channel campaigns and peer-to-peer fundraising can help extend your reach and maximize participation.

Individuals can amplify their contributions by giving early, supporting local nonprofits, signing up for monthly donations, and sharing campaigns with friends and family. Every action, no matter how small, helps build momentum and encourages others to give.

To make your Giving Tuesday efforts more efficient and effective, consider using *spotfund. With features like mobile-friendly donation pages, team and group fundraisers, recurring giving, matching campaigns, and easy social sharing, *spotfund helps you engage supporters and maximize your impact on December 2, 2025.

Start your Giving Tuesday campaign today and make the most of this global day of giving.